What to Know Before Buying Gold Jewelry Online
The internet offers infinite sparkle—but also hidden pitfalls. Follow this comprehensive guide to shop smart, stay secure, and score pieces that last.
1. Decode Gold Terminology
- Solid Gold: 10 K–24 K alloy throughout.
- Gold‑Filled: 5 % gold layer bonded to a brass core—far thicker than plating.
- Gold‑Plated: Flash‑thin coating; lowest durability.
2. Verify Seller Credibility
- Secure Website: Look for “https” and padlock icon.
- Transparent Policies: Clear shipping, returns, and warranty information.
- Authentic Reviews: Seek detailed feedback, not generic praise.
3. Evaluate Product Listings Like a Pro
| Detail | What You Need |
|---|---|
| Multiple Photos | Front, side, scale, and lifestyle shots. |
| Precise Specs | Metal purity, dimensions, and weight. |
| Care Instructions | Shows brand confidence in durability. |
4. Understand Price vs. Value
Compare listed price to live gold market rates and consider craftsmanship, warranty, and ethical sourcing to gauge true value.
5. Shipping, Insurance & Duties
- Insist on insured shipping for orders over CAD 200.
- Know your country’s import duties to avoid surprise costs.
6. Red Flags to Avoid
No hallmark stamps, vague metal descriptions (“gold tone”), or too‑good‑to‑be‑true discounts should prompt an immediate exit.
Shop Confidently with Ash Mollie Studio
We publish full specs, offer 30‑day returns, and back every piece with a one‑year repair promise. Explore our Collection to see transparent quality in action.